Friday, February 12, 2016

Locals Love It: The Fashion of Ruston

Written by Tori Ward, Marketing/PR Assistant

Locals always tend to know the best places to eat, shop, explore, and have fun in a town. They know the ins and outs of the area and prove to be ideal advice-givers for visitors. For this reason, we recently asked Ruston locals about their favorite restaurants, shops, attractions, etc. in town that go above and beyond to make an experience truly exceptional. 

One of the places that locals can't seem to get enough of is The Fashion of RustonLocated in historic downtown, The Fashion of Ruston is a quaint and elegant boutique with a trendy edge that has provided current fashions to women in Ruston for over 60 years. 

The Fashion of Ruston
Photo via facebook.com/thefashionofruston

Locals Love the Atmosphere
You can’t help but notice the store’s gorgeous ceiling, exposed brick walls or the statement lighting piece that hangs above the register. With upbeat music and tons of natural light, the store has an airy feel that makes looking around and shopping an enjoyable experience. The Fashion even provides a few tables and chairs in their gorgeous carriageway for those customers who want to sit and relax on a pretty day. 

Trina Turk Gemma clutch from The Fashion
Photo via facebook.com/thefashionofruston
Locals Love the Merchandise
This boutique carries a wide variety of women’s apparel, shoes, handbags, jewelry, accessories and gifts. You can find some of the most popular styles from leading designers at The Fashion. Featured designers include: BCBG, Ivy & Blu, Rebecca Minkoff, Sanctuary Clothing, Kendra Scott and more. Whether you need a dress for a wedding, a fun shirt for the weekend or a more professional outfit for work, The Fashion is a great go-to for all ages. They also carry Niven Morgan products, several perfumes and other various beauty products.

The Fashion of Ruston staff
Photo via thefashionofruston.com
Locals Love the Friendly Staff 
Although they have an incredible atmosphere and stylish merchandise, the thing locals seem to love most about The Fashion is their enthusiastic, knowledgeable and helpful staff. This dynamite team won't hesitate to help a customer put together an entire ensemble for any occasion, no matter how many outfits have to be tried on to get the right look. 

Kelly Hogan, owner of The Fashion, puts so much heart into this boutique on every level. She truly cares about the happiness of customers and the local community as a whole, which was what sparked her desire to create the hugely successful Ruston Fashion Week in 2015. As if they weren't impressive enough, The Fashion was also awarded 2015 Business of The Year by the Ruston Chamber of Commerce. This recognition is a true testament of their superior service to customers and the community. 

Next time you're in the area, make sure you visit The Fashion of Ruston to see why locals have so much love for this boutique. Also, follow The Fashion on Facebook and Instagram to see new merchandise and outfit ideas. The Fashion is located at 208 W. Park Ave. and is open MondaySaturday from 10am–5pm. 





Tori is a proud Louisiana native and social media nerd. She has a passion for travel, food, and all things related to tourism promotions. Tori is an avid movie watcher, coffee fanatic, and lover of the outdoors. Still want to know more? Head over to her website

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